Data mining (the analysis step of the "Knowledge Discovery in Databases" process, or KDD),an interdisciplinary subfield of computer science,is the data-warehousecomputational process of discovering patterns in large data sets involving methods at the intersection of artificial intelligence, machine learning, statistics, and database systems.

Data warehouse or enterprise data warehouse (DW, DWH, or EDW) is a database used for reporting and data analysis. It is a central repository of data which is created by integrating data from one or more disparate sources. Data warehouses store current as well as historical data and are used for creating trending reports for senior management reporting such as annual and quarterly comparisons.

Chance and Challenges The need for meaningful data that can be used effectively and optimally

How GlobalView delivers business value

GlobalView uses analytical techniques and leverages its Knowledge Discovery in Database (KDD) methodology to help enterprises with the complete process of discovering information and knowledge.

Business Value

Benefit of Data Warehousing:

Locating the right information. Presentation of information(report and graph) Testing of hypothesis Discovery of information Sharing the analysis

BENEFITS

• Tangible Product inventory turnover is improved. Cost of product introduction decreases improves selection of target market. More cost effective decision enables separate query process from running against operation in data bases.

• Non-tangible Improved productivity while keeping all required data in a single location. Eliminating the process of re keeping. Enhance the customer relationship theory. Improves knowledge of individual requirement and trends through improved communication and customize services.